Music video research and analysis

Katy Perry- firework

This video:

Tells a story (narrative) and is very inspirational as it tells the story of people who have struggles and come out with confidence, overcoming whatever circumstance they’re in. It has a good use of varied shot types like shot reverse shots and establishing shots. There are also varied locations with establishing shots showcasing all the beautiful locations. There is performance throughout the video which keeps the audience engaged with the artist. The video matches the rhythm of the music too.

Niki Minaj – Super Bass

This video:

Is fun and very playful, Sells the artist really well as she is in every shot with almost a close up every 2 minutes. Has a change of pace that matches to the change of the music (from fast to slow) and Is very entertaining even though there is no narrative. The director made sure to include bright attractive colour that makes it very memorable and reflects the artist’s personality. It also has attractive men so it can attract more women audiences.

Adele – Rolling in the deep

This video:

Has very fascinating effects like the glasses at the start of the video which brings attention to detail. It also Shows the lyrics through different aspects of the video like the man dancing with a of puff dust showing the end of a relationship. The action is done exactly to the beat which creates tension within the video reflecting on her emotions. It is very unique and personal. There are symbolic objects to reflect the lyrics like mirrors. There is a mix of slow motion and real time also reflecting on her deep emotional feelings. There is an aspect of Drama as well with the dancer and the drummer and piano to create dramatic tension.