Friday, 7 December 2012

Digipack Research

Digipak is a style of compact disc or DVD packaging. Digipak-style packaging is often used for CD singles or special editions of CD albums to sell the Artist/ Artist’s music. The Digipak has a self-contained package that protects the disc from damage. It is shatter proof and allows for greater graphic display and market impact. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases. Digipaks can be more environmentally friendly than jewel cases because they can be made of recycled paper.
This is Maxwell’s CD cover as he didn’t have a Digipack when he released his single. (This is my artist for the music video)
     

Maxwell only had a simple CD design and has never had the full Digipack as shown below.
 This is one of the processes of making a digipak, on each box I have to come up with a design of what I want the final digipak to look like. The hardest thing about making a digipak through photoshop is making sure the design looks as professional as possible while making the design reflect the song and artist. What has helped me through the process is some tutorials for photoshop which talks/demonstrates step to step of what i have to do to achieve a certain design.
here are some tutorials that helped me:
http://www.youtube.com/watch?v=LYqJnv0ooNo

In my Digipack, me and my partner based the designs on the music video. We were complimented on the use of mise en scene throughout our video. We made sure to include still shots of some of the best scenes in our video while trying to keep the digipak looking professional like an actual artist's cover. We made sure the back and the front reflected the genre of the music which is slow and reflective (soul) so we didn't want to over do things and go crazy as compared to my other class mates whose genre's are more flexible as they can use colour and random tools on Photoshop that will reflect their song. As the message in this video is sad and is very realistic, we wanted to keep it simple while showcasing the feelings of the artist and the two characters in the music video.

This is the simple version which most artist use these days for their single but when they have an album to release, they will most likely us the six panel one as it is more attractive to the customer and will allow some artist to show off their skills, here is an example of a six panel digipak that shows off great artistry:

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