Magazine single advert analysis

Saskwatch- Soul music band

Saskwatch is a soul music group that are well known for their bright colours and stage presence. This group used their single advert to promote themselves and their new single to catch people's attention when they are turning the page of a magazine they might be reading or when they are passing by a poster on the street. This advert has different techniques to attract a persons eye, a few examples are:

• The range of colours i.e white, light green, back and various other colours from he clothing that is warn by the artists in the band like pink, blue, red etc...
• The bold font of the name of the band and the name of the single which is edited to stand out from all the other writing on the advert to show the consumer who they are and make it clear. The information of when the single is out is smaller than the bigger font of the name of the band and the title of the single because straight after the consumer has read the bigger font, they are automatically drawn to the smaller writing beneath which shows the consumer when the single is out so.
• The first thing a consumer sees is the big eye catching collage of the artists and it also displays their different personalities and gives the consumer a glimpse of what the single will be like.
• The black background helps to make the picture and writing more easier to see and more eye catching while staying bold.

Soul music adverts in magazines

 

  

Examples of music adverts in Magazines

  
 

  

Digipack storyboard changes and evaluation

My storyboard changes:

Frame1: With frame one, me and my partner decided to change everything as we realised it was too similar to other covers of the soul genre and we wanted our digipak to reflect our music video and the message of the song. We chose to change the background from gold/brown to white to show a new start and mental clarity (the character of the mother in the music video) while showing the artist and the importance of the simplicity of the song and of the genre of soul music. The black writing reflects a dark past and death, also the struggle of the mother through her health and debts.

Frame2: For the second frame we changed the image of the mother and son walking (silhouette) to the mother with her hands out showing frustration and depression with the background of the rough area she lives in to show her class and why she is so emotionally broken. We wanted to show her feeling through images so the audience understands why she finally decided to commit suicide. We also changed the background colour from gold/brown to black and white to reflect on her emotions and how she feels her life is so grey and also on the lyrics of the song as Maxwell talks about life being hard for this woman.

Frame3: With frame 3 we left it the same as the one drawn on the storyboard as we wanted to show how the mother's struggles are affecting her son. This image shows the son by himself looking fed up and upset as his mother's depression reflects on and him their relationship is not good as the stress of the mother passes on to the so. We also wanted to show his innocence and provoke emotion from his body language. We used an effect on Photoshop to shade in the edges of his body to show that he is living a rough life, we wanted to show imperfections within him through the body language and imperfections on his appearance to show how hard he was taking his mum's depression.

Frame4: We changed frame 4 to put it on frame 2. We did this because we wanted to show a great image of the mother in heaven, we wanted the picture to be different from frame 2 to show the difference within her emotions. On this frame we see her happy and glowing. We used photoshop to lighten the background to look like she was in heaven and also to match the white of the front cover showing new beginnings where she has no pain from the cancer or the bills.

Frame5: This frame is where the CD is placed and we had an image from our music video shooting that we thought would match perfectly with our theme and the look of this digipak. We thought that the graffiti on the wall reflected the two character's life completely as it shows where they live is rough and also their social class while the bits of the graffiti that are peeling away show the mother and son relationship slowly getting worse and also her health and well being. The colours on the graffiti show her different emotions before deciding to take her own life.

Frame6: We completely changed the back cover as the slhouette was giving us trouble when trying to make it on photoshop. We found another image which looked so much better and also shows the message of the song while connecting to the audience. This frame also shows how emotional the single mother is and how she has given up on life, we wanted the writing and the images on the wall to show that maybe that is what the son wants to tell the mother 'life is too short, smile'. This frame is also in black and white to reflect upon the feelings she has and her life.